WATCH US MATTER

It’s Not A Moment. It’s A Movement.

Centered on Black Existence, Black Joy, and Black Freedom; Black Lives Matter began by 3 women who galvanized an entire nation to act in response to state-sanctioned violence inflicted upon the very backbone of our country’s foundation: Black Americans.

Alicia Garza, Patrisse Cullors, Opal Tometi and their member-led BLM national and global chapters, have been leading and contributing to our nation’s longstanding fight against anti-Black racism, and its systemic catalogue of violent oppressions, since Trayvon’s murder in 2012.  

With just 3 powerful words, the BLM platform expanded space and empowered the nation’s collective conscious to hold our institutions accountable to the democratic ideals and promise of equal rights for every citizen.

Meeting an unequivocal need to end structural racism, BLM organizers called upon us to better love, honor, and protect one another;for we all play a role and possess the power to create liberating change.  As more marginalized communities and people become enlightened to their interdependent and intersectional stakes in transformative justice for Black Lives; EVERY ignored or acquitted police action that has taken a Black Life will be met with overwhelming demands for justicefrom an empowered Global Majority. 

Every Movement reminds us – It may be a New Day, but it’s the same fight.

More of us need to become involved and engaged in order for systemic violence to end. 

Black Lives Matter taught us how to effectively stand up against an intolerable moment. Although the recent deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery may be a pivotal awakening for some, it has been long past time to nationally recognize that these moments against structural violencesignals beyond a simple statement of values.

Every protest is an inherited continuanceof a complex, integrated, and organized network of action and American institutional design. 

Today’s protest leaders don’t just stand in a singular moment of injustice. They stand with and advance the experiences and choices of our country’s Indigenous, enslaved, and immigrant Founders.

This fight belongs to them, and to every American who understands our national identity as one of opportunity, freedom, and prosperity. 

The American identity is not one of Race;

it’s one of Freedom.

Structural violence like police brutality against Black Lives, requires structural solutions. Please join us by supporting community-based initiatives that align with Black Lives Matter and activate your American civic duties to represent who we truly are and lead our country to recognize and fulfill a founding democratic Truth:

White supremacy does not define America’s Dream;

it hinders Her. 

We Are Resilient.

Unchained.

And

Unstoppable.

To learn more about the Watch Us Matter Initiative, please click on the following link.